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"Strategic Planning"
“Most great plans aren’t. They are just nice, high-level ideas.”
Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, [...]
This will make some people angry as hell, but it’s time to debunk the myth of ‘Time Management’ while sharing the real secret of the super successful.
Ask a small business owner about their strategic plan and they’ll either laugh or get that stricken look in their eyes. Yet it’s well documented that businesses with a strategic plan are more successful. No matter what size business, from solo practitioner to hundreds of employees, a thoughtful strategic plan will help you achieve your [...]
One of the most important initiatives in the domain of business documentation is that of professor David Kirsch from the University of Maryland, who thought of a dotcom Business Plan Archive – , a project that consists of collecting business plans for posterity. The project was started in 2002, through the Web portal businessplanarchive.org. The [...]
Cassy was an employee of a nonprofit who had been at her job 5 years. She came to me because she felt that the organization she was working for didn’t value her and was upset because others had been promoted but she had not.
A focus group is a group of employees or current
customers that discuss and brainstorm new ways
to improve different parts of your business.
Is there a ‘magical’ way to exponentially grow your business?
One of the most powerful driving forces in human nature is competition. The desire to overcome something or some company, the need to win, the cause, can in many cases be more important than the day-to-day work of the company.
A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
Storytelling and writing a business plan actually go hand in hand. The same ingredients used in telling a story are also used in writing a business plan. Let’s use the Executive Summary as an example.
I am surprised how few sales professionals, independent consultants, and small business owners take the time to plan the strategy for their business. Most people spend more time writing out a grocery list or planning a vacation than they do planning the direction or outcome of their business. Many will determine a vague or general [...]
A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized [...]
Business plan financial projections seem daunting because
they are so uncertain. This very uncertainty, however, is
what makes preparing them easy because you can’t possibly be
right. You can’t predict the future. None of us can. All you
can be is competent in the way you prepare your business plan
[...]
Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it’s not the language of choice for many, many Internet users.
Running a business, whether it be an offline multi-billion
dollar company or an online part time home business, they
share many similar traits.
One Research Scientist at the Hewlett-Packard (HP) Imaging Systems laboratory said Carly Fiorina was a marketing person put in change of engineers who cared nothing about the art and beauty of technology. She just wanted saleable stock to bring to market. He exhorts that when she walked into the HP Labs for the first time, [...]
A menu is the foundation of any restaurant; Guests will support or avoid a restaurant for its food. Starting with a preliminary menu is a simple and basic approach to restaurant development. Begin with a menu, and you are light years ahead in the restaurant development process. A menu will tell you and your Guest [...]
Strategic alliances are increasing at a rapid rate. It is
good for business, good for the consumer. A strategic
alliance is similar to a joint venture. Everyone remains in
his or her own entity, yet come together for a single
purpose or period of time to create something that could not
Many very successful business owners may never have had a formal strategic plan. Some think, “Why do we need to do strategic planning? We’re doing great just like we are.”
Whether you are seeking capital for your company or are optimizing your business strategy, the most important element – particularly for outside investors – may be your written business plan. You can tune-up and supercharge your plan using this 19-step checklist. When your written plan firmly answers yes to each of these 19 questions, your [...]
Business rises and falls on leadership. According to business guru, Brian Tracy, “Leadership is the most important single factor in determining business success or failure in our competitive, turbulent, fast-moving economy.” Still not convinced? Based on a study by Jessie Hagen of the US Bank, here are the main reasons why businesses fail:
Before becoming a netpreneaur, I was an entrepreneur. First, I owned a successful child care center which grew to capacity in less than two years. When I sold that, I bought a little flower shop that had less than 300 customers and grew it to what it is today, one of the most successful, award [...]
“Bozo” – A clown with a forlorn look, always finding negative implications in every activity or event. A person who tries to find a way to prevent you from moving ahead, giving excuses such as “we’ve always done it this way, or this is not our culture” when presented a new opportunity or challenge. Normally [...]
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