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"Marketing"
Before you create your postcard, do a little planning. Ask yourself:1. Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients?2. To whom are you going to be mailing these cards? Which begs another question: who’s on your mailing list? [...]
“There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get.” – Heidi Richards -
A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That’s because I already knew about press releases. Only in business a few months and I already had been in two of the local papers. However, it was [...]
‘Word of Mouth’ is still one of the most effectivemarketing techniques, online or offline.
My niece recently graduated from high school,
and my family spent the entire morning, evening,
and night celebrating this wonderful
once in a lifetime event with her.
One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls.
With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their [...]
One of the most powerful, yet over looked weapons in your
marketing arsenal is your business card. If designed properly
this little 3 x 2.5 piece of paper will not only let people know
how to contact you it will also tell them why they should
contact you. In order to [...]
No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right?
Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia [...]
In your marketing efforts, be they on or offline, it’s wise to consider the psychology of the consumer you are targeting. If you’ve done your homework you’ve developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, [...]
In direct mail lore, there’s a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you’ll have a successful mailing if at least 100 recipients respond to your offer. (One percent of 10,000 is 100.)That’s one view [...]
Multi-level marketing is really a partnership. You go into business with someone that has the same interests and goals you have. You make a commitment to each other. You work with the same people. Working multi-level marketing correctly not only makes success easier, it eliminates many problems.
RESOLVING THE “PROPRIETARY” DILEMMA… SHOULD YOU RENT YOUR OWN MAILING LIST TO OTHER BUSINESSES ?
Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.
While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don’t like to do it. The following are the Top 10 methods [...]
As a business owner or marketer, if you don’t reverse the
risk in your product and/or service offerings, you’re really
missing out in what can be one of the most powerful weapons
in your marketing arsenal.
Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for [...]
As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is — what it means in their terms.
With the continued proliferation of the Internet, the meaning of the word “marketing” also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.
Your URL (www) should be everywhere and more.
Timing is everything. Hate to be late? The early bird gets the worm.
Advertising is the lifeblood of any business. If you do not
learn how to advertise your products and services both
efficiently and effectively, you won’t be in business long.
While the Internet has lessened or eliminated many of the
costs normally associated with starting and running a small
business, and [...]
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