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"Email Marketing"
Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google’s very own email services repository. Best of all, [...]
If you’re looking for low-cost ways to promote your business (and aren’t we all?), I hope you’ve considered publishing an e-mail newsletter, or “e-zine.” Here are six darn good reasons why you shouldn’t wait any longer:
Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.
Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and [...]
Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.
Do you read all your Ezines? Or do you file them away in special folders and then forget about them?
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn’t live up to expectations.
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!
Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Haven’t you ever wished that you could have a simple and easy way to respond to your customers automatically? Email autoresponders are the answer!
Is your email getting to your list members? If so, how many of them are opening your message? If the email isn’t getting through, how many of your messages are “undeliverable” because of a bad email address? And how do you find out what these numbers are?
One web advertising strategy that can help you
become popular and improve your credibility
is to offer a free course in any appealing subject
of your choice.
Marketers the world over use follow up autoresponders to
An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into [...]
I’ve been sending out email camapigns for clients for over 6 years, and in that time I’ve seen variations in clickthrough ranging from 3% to 84%!
A Review on Email Go Getter System (EGGS) by Martin Lee
You’ve probably heard the expression, ‘the money isin the list’. It’s become a bit of a cliché – but it’sthe key to successful web marketing.
You’ve launched your web site. You’ve implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site’s daily visitors are still in single digits and your sales are…well let’s just say that early retirement is no longer an option.
Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven’t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.
Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web [...]
Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?
If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: “Is my distribution list growing?” And more importantly, “Is my newsletter accomplishing what I wish it to?”
If there’s one thing I’ve learnt in over 3 years of
web marketing, it is this: you *must* follow up with
your visitors.
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Yes, Please Do Come In, But Better Watch Your Step!
This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they’re even more appropriate now than they were then. Let me know what you think.