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"Copywriting"
Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they’re desperately unproductive.
If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue — [...]
It is arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.”I’m talking about “you.”
When you come to ‘know’ something, there is a temptation to stop thinking about it. You put it in a box as ‘known’ and are happy to argue with anyone who disagrees.
If your ad is not generating a lot of sales, the
reason may be because it is not effective.
A website copywriter has several jobs. They will need to provide the information, the words, and the persuasive text that is used within any site that is visited. For many individuals, this means that they will need to know the products, understand the site owner’s needs, and to be able to draw customers into the [...]
Unless you know the secret motivational secrets
that make people buy, your efforts in website
promotion may not be fruitful.
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following the
following proven tips…
When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a [...]
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.
Sometimes it’s a struggle to figure out what’s the best thing to say.
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.
Here’s a fundamental difference between copywriting offline and copywriting for the web…
Yes indeed, that’s all you’ve got, 30 seconds to make your website visitors decide to stick around…The internet has changed how we think about the customer, the product and the competition. I’m going to take you on a journey through these new ideas and show you what has changed and how you now can approach [...]
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.
Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
Get a Good Start for Sales Success
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Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven’t joined, do so. Click the “register” link the top. It’s free. There are tons of tips from other very successful copywriters.)